Klaytn geared up to bring A-list entertainers to the metaverse with Animal Concerts

Kakao-backed public blockchain platform Klaytn is gearing up to bring A-list music entertainers and celebrities to the metaverse together with US-based metaverse concert organizer Animal Concerts. Starting with a collection of NFTs for a household name celebrity in Feb 2022, the partnership paves the way for Klaytn to eventually be the blockchain of choice for the global entertainment industry.

Klaytn’s new mandate to focus on the metaverse, gamefi, and the creator economy, leverages on the strengths of its 31-member Governance Council (GC). South Korean mobile game developer Netmarble is the co-creator of AI girl group MAVE, and there are 6 other GC members that are gaming-focused.

To support greater liquidity for the NFTs minted on Klaytn, the platform has integrated with OpenSea, the largest NFT marketplace globally; it is now one of the only three blockchains that have native support on OpenSea. Klaytn has also partnered with Asian NFT marketplace EAST NFT to tokenize Asian content, starting with popular Y Series television shows in Thailand such as TharnType.

“We’re honored to partner with Klaytn to mint NFTs with A-list artists that we will be securing and have already secured. Klaytn is quickly experiencing international growth and Animal Concerts is excited to participate in their ecosystem for many years to come,” says Colin Fitzpatrick, CEO of Animal Concerts.

“The entertainment industry is facing a moment of reckoning in the age of streaming. NFTs and metaverse communities can be the entry point for an alternative business model that allows artistes and creators to get continued royalties for their work, rather than a one-off payment,” says David Shin, Head of Global Adoption at Klaytn Foundation.

About Klaytn Foundation

Klaytn Foundation is a non-profit organization that was established to accelerate global adoption and ecosystem maturity on Klaytn. The foundation manages the Klaytn Growth Fund and operates alongside Krust, a subsidiary of internet giant Kakao Corp that invests in projects built on Klaytn.

About Animal Concerts

Animal Concerts is building the Next Generation of Live Events in the Metaverse. We are revolutionizing the music industry for fans and artists worldwide: delivering unique, physical concerts with A-list artists, collaborating on NFT drops, live streaming in the Metaverse, and tokenizing that entire experience.

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